History

Charles W Peek formed the company in 1946 based in Tuckton, Bournemouth

1946
The original wholesale business sold giftware to seaside resort towns in the South via Sales Representatives and Agents.

1954
By the mid 1950's Children's Rides and SideShow Equipment were being hired to Corporate Sports and Social Clubs, Carnivals and Fetes.

1960
Gift wrapped toys for Children's parties were added to services offered to Sports and Social Clubs together with Christmas Decorations and Novelties.

1960's
Giftware wholesale business ceased and Sales & Marketing shifted from sales representatives to duplicated catalogues.

Fundraising games & equipment were added to the Hire equipment and also marketed to charities and schools.

1970's
Following the arrival of John Peek and Robert Eveleigh in the 1970's, colour catalogues marketing Christmas Decorations & Novelties were sent to Hotels, Pubs and Restaurants as well as the existing clubs.

1980's
Theme Decorations were added in the 1980's to give a seasonal spread.

1986
Charles Peek retires and John Peek moves to Managing Director

1995
www.peeks.co.uk launched
Gift-wrapped toy business was sold to Abbey Distributors.

1997
Party Animal European wholesale division was formed selling party goods to retail party stores throughout the UK and Europe.

1998
Company relocated to Reid Street, Christchurch having sold the two existing sites to developers. A retail party store "Party Animal Superstore" was launched at the new premises.

1999
The Hire division was sold in 1999 to give more space and resources to Party Animal with the goodwill sold to a local company and the equipment sold off.

2001
Party Animal wholesale division was passed to Anniversary House to allow the company to focus on its core business of Themes & Christmas Decorations, Fundraising Games & Equipment and the retail Party Store.

2002
The retail store was re-launched as "Peeks Party Store".

2003
Nick Peek joins the board as a Director
Serendipity Sam's Play & Party Centres leased 10,000sq ft of warehousing space.

2004
Complete range of Peeks mail order and Party Store products available on one newly re-developed website www.peeks.co.uk

2007
Mike Crook & Ian Matthews join the company as Directors

2009
Robert Eveleigh retires as Sales Director

2011
John Peek retires and Nick Peek moves to Managing Director
New website developed for www.peeks.co.uk with new ranges and improved functionality added

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